"IT'S ABOUT TIME SOMEONE DID THESE AWARDS"
IN OTHER WORDS, RADIOPHORIA IS
RADIOPHORIA is one of a kind: the Middle East’s only awards show dedicated to radio. To celebrate great advertising on radio and to inspire more, and even better work.
The awards will recognize excellence in creativity and craft from work across the Middle East. Work that captures the imagination, sparks
curiousity, drives business results and showcases the talent of those who put pen to paper and words on air.
The event will be a gathering of all who love great creative work and who believe in the constant power of radio to tell a story in this ever-changing, ever-advancing digital world.
SUNDANCE BEFORE IT BECAME SUNDANCE
BEER & PEANUTS
NOT CHAMPAGNE TENTS
THE ONLY SERIOUS THING IS THE LOVE FOR RADIO AND CREATIVITY
On Sunday, 30 October, 1938, ‘The War of the Worlds’ was broadcast over the CBS radio network. Directed and acted by Orson Welles and read as a series of news bulletins, it told the story of a Martian invasion of Earth.
The result was nothing short of mass panic. How cool is that? This, Ladies and Gentlemen, is the power of radio. The power to excite, to enthral, to move and to motivate, to make laugh, to make cry, to make mad, and yes, to frighten the pants off an entire population from time to time. It’s like this, because radio isn’t made for the ears—those are just what it plugs into—radio is made for the mind. And in it, imagination brings stories roaring to life
The same is true for radio advertising. Over the years, there have been many great examples of this. (And sure, an awful lot of examples that suck. But never mind those.) We’re here to make radio advertising better. To use those shining examples to inspire countless more. To push clients and writers and sound engineers to produce radio ads that rock. Radio ads that rise above indifference and annoyance. Radio ads that get turned into jokes and anecdotes as people make them their own. Radio ads that do what radio does best: Connect with people. It’s time we got the radio ads that radio deserves.